Grow your business with MailerLite’s fast and scalable email marketing platform. Design responsive newsletters, landing pages and websites using ready-made templates and the intuitive drag & drop editor with AI assistant. And manage campaigns on-the-go in the iOS app. Then attract subscribers and nurture relationships with advanced features like pop-ups, embedded surveys, Facebook custom audiences and auto resend campaigns.
MailerLite provides a user-friendly platform for creating and sending email campaigns. It offers a drag-and-drop editor and a variety of customizable templates, making it easy to create professional emails.
Automation
MailerLite offers automation tools, enabling users to create automated email sequences, like welcome emails, re-engagement campaigns, and more. This can save time and help maintain consistent communication with subscribers.
Landing Pages and Pop-ups
Users can create landing pages and pop-ups to capture leads and promote products or services. These can be customized to match the brand's style and optimized for conversion.
Analytics and Reports
MailerLite provides comprehensive reporting tools, giving users insights into their campaign performance, subscriber engagement, and more. This data can be used to optimize future marketing efforts.
A/B Testing
MailerLite includes A/B testing functionality, allowing users to test different versions of their emails to see which performs better. This can help improve the effectiveness of email campaigns over time.
Subscriber Management
MailerLite allows users to manage their subscribers easily. Users can segment their audience based on various factors like behavior, location, or engagement, allowing for more targeted and personalized campaigns.
Pros
Ease of Use
MailerLite's interface is intuitive and easy to navigate. Its drag-and-drop email editor makes it simple to create professional-looking emails, even for users with no design or technical skills.
Automation and Segmentation
MailerLite offers powerful automation and segmentation features. This allows businesses to send targeted emails based on subscriber behavior, which can increase engagement and conversion rates.
Affordability
MailerLite offers a very competitive pricing structure, including a free plan for up to 1,000 subscribers. Its paid plans are more affordable than many of its competitors, making it a good choice for small businesses or startups on a budget.
Cons
Advanced Features
While MailerLite offers a good range of basic email marketing features, it may lack some of the advanced features offered by more expensive competitors. For example, its A/B testing capabilities are somewhat limited compared to some other platforms.
Customer Support
Some users have reported that MailerLite's customer support can be slow to respond to queries or issues. This could be a disadvantage if you require quick assistance.
Limited Integrations
While MailerLite does integrate with some other platforms, it doesn't offer as many integrations as some of its competitors. This could limit its functionality for businesses that use a lot of different software tools.
Frequently asked questions
What happens when I outgrow my subscriber limit on my plan?
For paid accounts, when the number of active subscribers exceeds the current subscriber limit, the subscriber limit will automatically increase and your credit card will be charged for the next pricing tier. You will receive a notification in your account when the limit is close to being exceeded.
For free accounts, when the number of active subscribers exceeds the 1,000 active subscriber limit, sendings will be locked (campaigns + automation). Clients will be prompted to sign up for a paid account, or they will need to remove active subscribers to regain sending ability.
How do you count subscribers?
Account billing is based on the number of Active Subscribers in your account. These include all of the subscribers who have the “active” status and not others such as “unsubscribed” or “bounced.”
If you send an email to a subscriber, it will count toward your plan’s sending limit. For example, if you have a plan with a sending limit of 2500, then you can send emails to up to 2500 unique subscribers within a 30-day period. The used subscribers count resets at the start of each billing period, which is based on the date of your first plan purchase; for example, if you delete subscribers on April 1st and your billing date is April 5th, these subscribers will count towards your limit until April 4th.
Soical testimonial
We have tracked the following product recommendations or mentions on various public social media platforms and blogs. They can help you see what people think about MailerLite and what they use it for.
"Mailerlite has the best design, period. The emails were also very quick to send when triggered (either instantly or up to 30-60 seconds). However, sometimes my emails would hit the promo tab in gmail."